Messaging Library

What Is the Messaging Library?

The Messaging Library is a project workspace for defining who you are talking to and what angle to use. It also stores text overlays and voiceover scripts. Open it from Brief & Insights, with the Context Vault.

Personas

Define your target customer segments to help AI generate more relevant content:

1. Go to the Personas tab and click "Add Persona".
2. Fill in demographics, pain points, motivations, and desired outcomes.
3. Save the persona.

Personas are referenced when generating text and scripts, so the AI tailors messaging to each specific audience.

Messaging Angles

Angles are different creative strategies for your personas. Examples include urgency, social proof, aspiration, and fear of missing out.

1. Go to the Angles tab.
2. Create angles with names, descriptions, and optional "do say / don't say" guidelines.
3. Link angles to specific personas for targeted content generation.

Generating Text & Scripts

Open Create to draft hooks and voiceover scripts:

1. Choose Hooks or Script.
2. Select a Template, or keep Sovran default.
3. Select an Audience and Message angle.
4. Choose the length and number of hook options.
5. Add optional Creative direction for the current draft.
6. Select Draft.
7. Edit and save the outputs you want to reuse.

Generated text uses your Context Vault to stay grounded in your brand.

Save Writing Templates

Select Create template to save a name and free-text instructions. Add examples in the instructions. Use Copy Sovran default to start with Sovran's current instructions.

Use up to 80 characters for the name and 4,000 characters for the instructions. Names must be unique within the workspace and format. Select Save and use to save and select the template. This does not start generation.

Templates are shared across projects in the same workspace. Workspace members can use Manage templates to edit, copy, or delete them. Script templates also appear in Voiceover Remixes and AI Avatar.

In an existing template, Copy template opens an editable copy. It keeps your current edits. Select Save and use to save the copy. If you select Save and use without changes, Sovran selects the existing version.

A customer template replaces Sovran's creative formulas. Project facts, brand rules, audience, angle, language, and output limits still apply. Audience, angle, length, and hook count stay in the form. Creative direction applies to the current request and is not saved in the template.

Hooks and Script keep separate template selections. A project change resets both selections to Sovran default. If another member edits or deletes a selected template, reload templates before drafting. The dialog keeps unsaved edits after a conflict. You can load the latest version or choose Copy template, then Save and use to save your edits in a new template.

Library Tab

Browse, search, and manage all saved text entries:

• Filter by persona, angle, or type (overlay vs. script).
• Reuse entries in the video editor. The AI Editor Chat can search the library and add saved text to the timeline.

Suggestions Tab

If you connect a Meta ad account, Suggestions can show messaging recommendations from ad performance data.