Hook Demo Ads
Hook Demo Ads let you compare different openings, called hooks, with the same product demo and ending. Reuse your footage, or generate text and visual hooks with AI when you do not have the clips you need. Review each version before you choose which hooks to test.
Use your clips or generate new hooks
Find existing hook clips in Asset Bank, or create new hooks when you do not have suitable footage. Use Messaging Library to generate text hooks, such as a question or benefit to show on screen, and AI video to generate visual hooks, such as a new opening scene. Add the text or video to your ad in the editor while keeping the demo and ending the same.
Keep the demo and ending the same
Open Smart Variations, then New variations. Set Test type to Change hooks. Choose a Reference draft that contains your demo and call to action (CTA), the line that tells viewers what to do next. Review the sections kept fixed. Sovran uses that draft's original body and CTA when it creates new hook versions.
Choose how many drafts to create
For spoken hooks from existing footage, use Smart Variations to request up to 5, 10, or 20 versions from your selected clips. Choose Change hooks and a Reference draft to keep the original body and CTA fixed. You may get fewer drafts if the footage has too few suitable hooks.
Read each hook with the full script
Select a draft to read its original hook, demo, and CTA together. Use Compare original scripts to check another draft from the same run. Check whether the opening leads into the demo without a missing explanation or a change in the offer. Reject a hook that needs a different demo to make sense, even if it sounds strong on its own.
Watch the cut from hook to demo
Open a draft in the video editor and play it from the start to check how the hook leads into the demo. Listen for repeated words, sudden cuts, or a change in meaning between the two clips. Check the captions and keep the demo and ending unchanged across your test versions.
Name and export your test versions
Review each completed ad in Finished Videos, then download or export the versions you want to test in your ad platform. Give each version a name that identifies its hook so you can match it to the results. Keep the audience, offer, and other campaign settings the same where possible when comparing hooks.
Tools and workflows for your next step
- Modular Video Ads & Creative Testing
Generate hundreds of ad variations from modular blocks
- Video Ad Template Builder
Build a modular video ad template with hook, problem, solution, proof, CTA, shot list, overlays, and variation ideas.
- Video Ad Variation Generator
Use Smart Variations to build 5, 10, or 20 editable ad drafts from your footage. Choose new hooks, new bodies, or a balanced mix.
Ready to create hook demo ads?
Start with a saved product demo ad. Reuse your clips or generate text and visual hooks, then review and export the versions you want to test.